Innovation today involves the complete redefinition of the paradigm that a user has about a specific product (Verganti, 2008), aiming to impress and anticipate their expectations, even modifying their mental model. Verganti points out that true innovation arises when there is a rupture in both the meaning and the technology employed. It is at this point that the User-Centered Design approach becomes crucial in the whole process.
User experience (UX) is an essential element in creating quality products that captivate users and generate a positive impact. This implies always betting on new platforms and formats, and constantly improving aspects related to sustainability and design. The Valley’s experts emphasize that specialization in design and user experience requires continuous learning to acquire the necessary tools to offer innovative solutions.
Identifying common obstacles to innovation is essential to overcome them and move forward. Two of the main challenges are lack of resources and resistance to change. Lack of financial, human and technological resources can limit the ability to invest in research and development, while resistance to change can arise due to fear of the unknown or a preference for routine. To overcome these obstacles, it is crucial to seek external funding, form strategic alliances and employ effective change management strategies.
It is essential to bet on new products, platforms and formats, such as virtual reality or the metaverse, to offer innovative and responsible experiences. Continuous training is key to developing projects that improve purchasing processes and ensure a satisfactory user experience, which will ultimately translate into positive results for companies.
In recent years, the field of user experience (UX) has undergone an unprecedented evolution, equating the physical shopping experience to the digital one thanks to tools such as artificial intelligence and virtual reality. This evolution has been possible thanks to the professionalization of the sector and the emergence of profiles specialized in design, usability and conversion, which has allowed companies to improve their market position and increase customer satisfaction.
In short, the intersection between innovation and usability is fundamental to creating meaningful and effective user experiences. The constant search for new ideas and meticulous attention to usability are essential components to ensure that digital products and services evolve in harmony with user needs and expectations.
Source:
Verganti, 2008
Norman, D. A., & Verganti, R.; 2014.
Samar El Souki
UX/UI Designer
www.k-lagan.com
+34 93 535 1500
info@k-lagan.com
